Art with a Purpose
One big motivator for Aarthi in pursuing this path has been the ability to create social impact. She is very active in working with differently abled people. She recalls a particular workshop with a lot of warmth.
“I partnered with a group of eminent D&I professionals and devised a workshop module that used art as a means of inclusion in the corporate space. We worked with senior leaders at a leading financial software company. People with different kinds of disability – speech, hearing, visual, orthopaedic were paired with these leaders. Each duo was to come up with a piece of art on glass bottles. Participants were trained on the basics of interacting with persons with disabilities, apart from being taught the art form itself.”
The workshop had as much impact for the participants, as it was meaningful to Aarthi. One of the participants, a boy with visual impairment, requested to work with the blue colour.
When Aarthi asked gently how he knew he liked blue, he responded, “I may not be able to see colours, but I can feel colours. Blue makes me happy, it makes me feel special. And I felt that way today.”
This statement is probably one of the biggest learning and achievement for The Colour Company, India, till date, says Aarthi.
The Road Ahead
The Colour Company is getting a feel of the market now. The business is profitable and Aarthi is enjoying her ride, but she acknowledges the problems of scaling an Art entrepreneurship, with limited potential for market analysis
“I am very used to taking data driven decisions. This situation however, requires the study of an extremely fragmented market and I do not have the bandwidth to invest in market research.”
Aarthi also talks about the difficulties of navigating the system in our country. But, her biggest challenge lies in the common mindset that art is a luxury, and not a need.
Given the scenario, The Colour Company is doing the sensible thing. “My near-term goal is to be able to crystallize the product range of The Colour Company and in 3 – 5 years I hope to be able to make this a scalable venture”
Aarthi’s business goals are anchored in her creativity and passion. Her plans are practical, and yet infused with an energy that can only come from a place of love. It is a heady concoction destined for success. We wish The Colour Company and Aarthi Sivaramakrishnan all the very best in their endeavours.
“The world is but a canvas to our imagination” – Henry David Thoreau
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